Philip TotaroMr Philip Totaro is the founder and CEO of Totaro & Associates, a consulting firm focused on innovation strategy, market research and competitive intelligence, product development and patent search for the wind industry. For Windtech International he writes a column about the future of technology within the wind energy industry. He can be contacted at ptotaro  @  totaro-associates.com.

Emergence of Digital Services Highlights Need for Content Licensing Business Model

Renewable Energy IoTThe renewable energy (RE) sector might actually have something to learn from Hollywood studios or the likes of Apple and Google. As many renewable energy OEMs develop platforms where they hope to offer services that can be delivered digitally, aspects such as content licensing, digital asset ownership and digital distribution rights all need to be considered.

By Philip Totaro, Founder & CEO, Totaro & Associates

Read more ...

Digitalisation Necessitates New Thinking and New Business Models

Digitalisation PhilipWhat if you owned a wind turbine that could self-diagnose a gearbox vibration it detected and ‘call home’ to a remote monitoring operations centre to ask for an oil change? The wind energy industry is only a few years away from the digital industrial revolution having a major impact on the way in which the industry operates and generates revenue.

By Philip Totaro, CEO, Totaro & Associates

Read more ...

How Common Platform Wind Turbine Architecture Unlocks Export Markets

Philip Sept 16A primary constraint of global expansion for many wind turbine OEMs is the ability to achieve scale through global sales volume. But the shift towards a common platform architecture and wind turbine products that are designed for global markets will open up more export market opportunities. This also protects against regional fluctuations in demand and provides an offset to currency depreciation.

By Philip Totaro, CEO, Totaro & Associates

Read more ...

Closing the Product Competitiveness Gap

What does it take to be globally competitive in the current wind energy market environment? Philip Sept 16As we approach another season of major industry events at which a series of new turbine product introductions are anticipated, the industry can expect those turbines to have a relatively new design philosophy governing their development.

By Philip Totaro, CEO, Totaro & Associates

Read more ...

Offshore Innovation Seeing Lift-off

Technology readiness levelsOffshore wind technology development has seen an explosion in the past six years. Almost 80% of all the innovation and technology development in offshore wind has been undertaken in that time-frame. The result has led to the global surge in deployment and the significant cost reductions that have been recognised.

By Philip Totaro, Founder & CEO, Totaro & Associates

Read more ...

Consolidation Spurs Wind Innovation Revival

ConsolidationThe slump of innovation investments seen in the wind industry back in 2013 is coming to an end. A healthier global market and replenished coffers have inspired a surge in new technology and product development. The global market downturn saw a 34% drop in patent filings in 2013 versus 2012. That same time frame also saw an industry-wide drop from 5.2 to 2.3% in average research & development (R&D) expenditure as a percentage of revenue. The full breadth of patent filings for 2014 will become public in July of this year,(1) but they appear to be trending upwards, with an 18% improvement over 2013 so far. In the meantime, an evaluation of the R&D spend signals a rebound back up to an industry average of 4.7% of revenue based on analysis of 2015 data.

By Philip Totaro, Founder & CEO, Totaro & Associates

Read more ...