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Philip TotaroMr Philip Totaro is the founder and CEO of Totaro & Associates, a consulting firm focused on innovation strategy, market research and competitive intelligence, product development and patent search for the wind industry. For Windtech International he writes a column about the future of technology within the wind energy industry. He can be contacted at ptotaro  @  totaro-associates.com.

The Right Product Mix and a Modular Architecture Can Protect OEM Profits in the Age of Tenders

Brazil Annual Capacity AdditionsAs global markets fluctuate in terms of capacity additions on an annual basis, and auctions/tenders threaten wind turbine OEM profitability, a few manufacturers have taken steps to ensure their survival. These steps involve a diversity of product mix and a modular product architecture which will allow them to more evenly distribute their global manufacturing while maximising supply chain cost efficiencies and also providing a mechanism for global sales.

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Renewable Energy Digitalisation Growth Poised to Reap Benefits for the Data Rich

Phillip June 18Digitalisation in renewable energy (RE) is poised to become a major opportunity for revenue growth for OEMs, data analytics companies, and data rich asset owners. The emergence of the RE digital services ecosystem creates a definitive need and opportunity for data-as-a-service (DaaS), which is likely to be a significant revenue driver as part of the overall digital services sector. The market for digital services in RE is likely to grow to US$ 91.7 billion by 2027.
 
By Philip Totaro, CEO, Totaro & Associates

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Turbine OEMs with Product Portfolio Diversity are Most Successful in US Wind Market


Philip april mayThe wind market in the USA has seen tremendous growth in recent years, but the market has seen separation between OEMs GE, Vestas and Siemens Gamesa Renewable Energy (SGRE) from the rest of the pack. A key factor which has enabled the success of these three OEMs is the diversity of their product portfolio to serve almost any power density.
 
By Philip Totaro, CEO, Totaro & Associates

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Enercon Acquisition of Lagerwey Enables Competitive Product Evolution with PMG Technology

Philip March 18Towards the end of 2017 the news regarding Enercon making an acquisition of fellow direct drive turbine OEM Lagerwey indicated a wind energy market that is still in the process of consolidating. The outcome of this deal will have specific benefits for Enercon as they position themselves for the next 10 years and attempt to regrow their market share and assert their global presence.

By Philip Totaro, CEO, Totaro & Associates

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Commercial Value of Data Has Increased Thanks to Digitalisation

Philip jan feb 18Digital content aggregation and data licensing is a well-established business practice for digitally enhanced services in other industries. With the advent of digital transformation in renewable energy, this industry has an opportunity in front of it to share more of the data which companies have amassed on asset performance and health.

By Philip Totaro, CEO, Totaro & Associates

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Onshore Wind Turbine Tech to Top Out in Ten Years

philip nov dec 17In ten years the wind energy industry could see an upper limit to onshore turbine technology development reached. Offshore turbines of 12–15MW nameplate rating should be fairly common by then, but can we really expect onshore turbines to approach 10MW? As we continue to push the boundaries of product and technology development, we are likely to find that physical size limits, as well as the limits of the ‘square-cube’ law, put large onshore turbines at a commercially competitive disadvantage.

By Philip Totaro, Founder & CEO, Totaro & Associates, LLC

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