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The Global Wind Energy Council, WWF, the LEGO Group, the UN Global Compact, Vestas Wind Systems, PricewaterhouseCoopers (the Official WindMade Verification Partner) and Bloomberg (the Official Data Provider to WindMade) have announced their support for the development of the first global consumer label identifying corporations and products made with wind energy.
The WindMade initiative is a direct response to increasing consumer demand for sustainable products. A global survey of more than 25,000 consumers across 20 markets shows that 92 percent of respondents believe that renewable energy is a good solution to mitigating climate change, and that if presented with a choice, most of them would prefer products made with wind energy, even at a premium. However, while many companies have already made bold statements about their commitment to renewable energy, consumers have to date no way of verifying the source of the energy used. WindMade will offer them the transparency they require for making informed choices. The WindMade consortium hopes to attract leading consumer brands as members. To use the WindMade label for their communications or products, WindMade members will undergo a certification process to verify their wind energy procurement. The standard for certification is currently being developed by a technical expert group. The aim will be to drive the development of new wind power plants, over and above what would be developed anyway.
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