- Published: 17 September 2013 17 September 2013
Moventas is preparing to rebrand its industrial gear business, and to run the two core businesses more independently of each other than before, in order to better serve its customers in both segments. The company’s legal structure will remain as it is, but its operational structure will be developed to enable more flexibility in fulfilling customer needs on a global scale for both businesses.
The renowned Santasalo brand will now be reintroduced by making it Moventas’ industrial gear brand. Moventas, a recognised brand in the renewables industry, will remain as the wind industry brand. Moventas’ after sales business will be branded Santasalo Moventas, which will also be the company’s new corporate identity. Both the rebranding and the related operational changes will take place by the end of the year. Moventas’ Industrial Gears and Wind Gears business areas will be led by the current Senior Vice Presidents, Gerwin Klaner and Arto Lahtela. In addition, the owner’s representatives and Moventas Board members Alex Stewart and Gavin McCallum from Clyde Blowers will also take a more leading and operative role in the implementation of the differentiation plan.