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Windtech International March April 2024 issue






Jukka-Pekka Mäkinen, President and CEO of The Switch, called for the adoption of an industry-wide networked model to overcome the rigidity of the vertical integration that still stifles the entire industry, making it difficult to adjust rapidly to the slowdown and to maintain a high level of innovation.

Industries that have embraced networking are better prepared for fluctuations in the market that can come from business cyclicality, market volatility or even geographical shifts. Networking within entire industries is not new. The automotive or telecommunications industries have been operating in such a manner for years, leading to deeper specialist expertise, the ability to add scale where necessary and faster time to market. Companies in the wind power industry now need to focus on being good at their chosen core competences. Through specialization, you can tap into cumulative experience, which leads to significantly improved quality, ensuring a world-class solution with bigger and better wind turbines. For the wind power industry, a networked approach takes companies to where the market is – to be in the right geographical location, to make rapid product changes, and to survive at a time of major economic and market upheavals.
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