Palfinger has presented its updated long-term business plan, Strategy 2030+, which sets new financial and operational objectives and outlines three main strategic directions for the coming years. Strategy 2030+ builds on three main focus areas: Lifting Customer Value, Balanced Profitable Growth and Execution Excellence. These priorities are supported by five key action fields and 13 strategic programmes designed to strengthen implementation across the organisation.
Under the new strategy, Palfinger aims to achieve revenue exceeding € 3 billion, an EBIT margin of 12 percent, and a return on capital employed (ROCE) of 15 percent by 2030. Progress will be measured using both financial and non-financial indicators, including customer satisfaction, employee engagement and delivery reliability.
The plan takes into account the broader challenges facing global industry, including geopolitical uncertainty, economic volatility, trade tensions and the impacts of climate change. Palfinger also recognises the influence of digitalisation, artificial intelligence and automation in reshaping customer requirements and market structures.
The Lifting Customer Value programme focuses on developing integrated solutions and strengthening innovation to increase productivity and long-term customer value. Balanced Profitable Growth aims to expand service and spare parts networks and to develop new products such as high-end aerial work platforms. The Execution Excellence direction emphasises efficiency and process improvement through digitalisation, lean structures and optimised supply chains.
