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The Front Cover

The term ‘agile positioning’ may have been coined recently by The Switch to refer to its way of responding to market change. But ‘lean start-up methodology’, which is very similar in its approach, has been practised by many companies. In the article on page 6, Mr Kurttila explains ‘agile positioning’ and how The Switch has used this concept to refine its business model.

Publisher's Note


Agile Positioning
By Pertti Kurttila, Vice President, Supply Chain, The Switch

The EverLift LAWT Concept
By Peter R. Keller, Vice President for Marketing & Co-founder, EverLiftWind Technologies, USA

A Company Geared for Success
By Eize de Vries, Journalist & Consultant Wind Energy, The Netherlands

Supported by:
Gebr. Eickhoff
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