- Published: 12 June 2013 12 June 2013
The Switch called for the renewable energy sector to embrace Agile Positioning, an industrial model that allows for greater flexibility and responsiveness to market changes.
The Switch is taking a stance at driving through a new business model based on Agile Positioning. It allows companies to go beyond vertical integration and embrace an asset-light, flexible business model based on financially sound principles to better respond to customer demand,” said Pertti Kurttila, Vice President of Supply chain at The Switch. Agile positioning is the combination of agile product innovation and agile business model innovation. The method engages the customer to promote discovery and innovation. It leads to agile positioning for both parties so they learn exactly where to take the products and business. Agile product innovation in the renewable energy industry means engineering next generation technology together. This leads to products that are tailored to specific operating conditions or breakthrough ideas for greater energy production.