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WindMade launched the Technical Standard for the first global consumer label for companies and organizations to buy wind power and other clean renewable energy. The label is backed by the UN Global Compact, WWF, Vestas Wind Systems, the Global Wind Energy Council (GWEC), the LEGO Group, Bloomberg and PricewaterhouseCoopers.

Effective immediately, the WindMade standard allows interested entities to apply for use of the label to communicate the share of wind power and other renewable sources in their overall power consumption demand. The WindMade Standard specifies the requirements for the use of the WindMade label, requiring participating companies to source a minimum of 25 percent of their electricity consumption from wind power. The wind energy share can be procured through a company-owned wind power generation facility, a long-term Power Purchase Agreement for wind power, or the purchase of high quality Renewable Energy Certificates approved by WindMade. The exact percentage of the wind energy share will be stated on the label.
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